Competitor Research and Analysis

Your competitors have successful businesses. Well – certainly the ones you care and worry about do.

They have customers who buy into what they do and are loyal to them. They are respected by other businesses (including yours), and they are almost certainly making proper money.

You look at them and realise that they are already achieving the things that you want to achieve, and are doing so in a market in which you compete. In an ideal world, you would approach them and ask them to mentor you. Of course, that is not going to happen, but if you analyse what they do and how they go about their business, you can learn from them.

Why Competitor Research Matters

Properly researching your competitors isn’t just about keeping an eye on your rivals; it’s about gaining insights that can shape your business strategy. By understanding companies and competitors in your industry, you can:

• Identify market gaps and opportunities
• Refine your unique selling proposition
• Anticipate industry trends
• Improve your products or services

• Strengthen your marketing strategies

Our Approach to Competitor Analysis

At Gardner Webb Accounting, we understand that the right kind of research makes all the difference. Our tailored approach to competitor intelligence helps you uncover:

What your competitors do better (or worse as the case may be)

By identifying their strengths, we can help you to benchmark your performance and find areas for improvement.

The marketing strategies and tactics that are working for them

By examining your company competitors’ marketing efforts, we can help you find out what resonates with your target audience.

Learning from Their Mistakes

We identify pitfalls and challenges faced by your competitors, helping you avoid similar issues, saving time, resources, and potential setbacks.

Highlighting Your Unique Strengths

Our competitor analysis doesn’t just focus on your competitors; we also identify what you do better so that you can leverage these strengths to stand out in the  market.

By putting these insights together, we’ll be able to help you to create a competitive strategy. This doesn’t have to be a formal document, but one that can simply exist within your overall business plan, aligns with your business goals and enhances your unique value proposition.